Case Study: Developing the Nevapallete.cn Paint Store
Client:
Nevapallete
We built Nevapallete.cn for China: Hong Kong hosting, Chinese domain, fast loading across regions, and a timely launch.
Nevapallete
Project Brief
“Nevskaya Palitra” is Russia’s leading art‑paint manufacturer, with 80 years on the market and exports to 59 countries.
The client wanted a full‑scale entry into China and needed a website that would load quickly both inside the country and abroad. Hence, Nevapallete.cn was created.
Project Brief
Task:
- Build and host a website with high loading speed for users in China.
- Configure a Chinese domain name.
- Meet a strict deadline—launch by 22 August 2019.
Challenges & Our Solutions
- Entering the Chinese market: chose high‑speed hosting in Hong Kong and ensured the .cn domain was technically ready
- Tight deadline: built a detailed schedule; launched the site exactly on time
- Technical constraints: configured server and database for Chinese character encoding; tested load speed from China’s major cities
Web Development Workflow
1. Strategy & Scope
- Agreed on milestones, roles, and responsibilities with the client.
2. Hosting Selection
- Compared dozens of providers.
- Picked a Hong Kong data center with the best ping‑to‑price ratio.
- Obtained written confirmation of server location.
3. Server Procurement & Setup
- Purchased the hosting plan on the client’s behalf (via WebDelo).
- Configured the VPS and security settings.
4. Domain & DNS
- Connected Nevapallete.cn.
- Added correct NS and A records.
5. “Coming Soon” Page
- Deployed a placeholder page so the brand was already visible to Chinese visitors during development.
6. MODX Development
- Custom UI/UX tailored to Chinese user expectations.
- Fully responsive layout.
- Integrated with MODX CMS for easy content updates.
7. Chinese Character Support
- Set MySQL to UTF‑8 MB4.
- Verified correct display of all hieroglyphs.
8. Deployment & Final QA
- Uploaded the production code to the server.
- Ran speed and availability tests from mainland China—site passed.
Result
- Nevapallete.cn launched on schedule and works flawlessly.
- Load time < 2 seconds for users in Shanghai, Beijing, Guangzhou—and just as fast outside China.
- The client received a fully‑functional sales channel for the Chinese market without extra hassle.
Portfolio
