MyMoneyArt Promotion and Development Case

Some of the development and optimization tasks:

• Migrated all pages and products, preserving the structure and design.
• Set up templates and plugins for optimization (caching, SEO plugins, etc.).
• Implemented structured data to improve search visibility.
• Configured automatic backups at the hosting level for stable operation.

This is how we prepared the website for promotion and increased functionality..

To increase convenience, engagement, and conversion, we added:

• "Try in interior" – a feature that allows customers to see how a painting will look in a room, reducing purchase hesitation.
• "Buy in one click" – a simplified checkout process for quick product purchases.
• Review and social proof widgets – these increase trust and motivate users to make a purchase.

We carried out comprehensive work to speed up the website: optimized images, styles, and scripts, which reduced page load times.

As a result, the website is not only fast but also ranks well in search, as search engines favor fast websites.

We fixed layout "breaks," removed unnecessary margins and elements, making the interface cleaner.

The scroll and click graphs in Yandex Metrica heated up to red: users were viewing more content on the page and actively clicking action buttons.

We expanded the main menu for easier navigation and added new painting categories: "Cars," "Space," "Flowers," and others.

As a result, users began finding suitable paintings on their own, without the need for manager assistance.

The new website engine allowed us to implement the YML feed for Yandex.Market. This is another method to become more visible in search – products appear in a dedicated block in search results.

Achieving two positions in search results: through page promotion and adding products to Yandex's product widget.

We implemented a comprehensive analytics system:

• Installed and configured Google Analytics and Yandex Metrica to track user behavior.
• Connected Google Search Console and Yandex.Webmaster for monitoring indexing and fixing potential errors.
• Set up goals and events (form submissions, phone clicks, add-to-cart actions, and other key actions).

What can be measured can be optimized. The data collected was used to optimize the website.

At the initial stage, we conducted an express audit, followed by a detailed analysis of the website, identifying and fixing technical errors, duplicate pages, and indexing issues. All of this helped eliminate barriers to promotion and improved the website's visibility in search engines.

After analyzing competitors, we created a list of commercial factors. We implemented all recommendations to outperform competitors:

• Simplified the checkout process by reducing the number of mandatory fields.
• Added links to key pages ("Delivery and Payment", "Guarantees", "Contacts") in the header menu for user convenience.
• Implemented conversion elements, including the "Buy in One Click" button, to speed up the purchasing process.
• Featured the most popular paintings on the homepage so users could quickly find in-demand products.

Screenshot: checklist for evaluating the e-commerce site’s commercial aspects, with the importance of each item highlighted.

We gathered an extensive semantic core, including both general (informational) and commercial queries: "custom paintings", "buy a painting in [city]", "buy a painting for the interior" and others. Based on this data:

• Created new landing pages.
• Optimized existing pages to improve relevance and search visibility.

Screenshot: example of a semantic core cluster for the website's homepage.

We thoroughly studied the market and competitive environment:

• Analyzed the structure and product range of leading competitors.
• Compared pricing policies and delivery terms.
• Investigated competitors' backlink strategies.
• Assessed functional capabilities (e.g., the "Upload Your Photo" option).

A content strategy was developed, and on-page optimization was carried out for the promoted pages.

We created texts for landing pages and unique descriptions for product cards. Over 30 articles were published on the blog, aimed at attracting traffic for interior and trend-related queries.

Gradually, the focus shifted to commercial pages, and we increased the share of purchasing traffic.

Screenshot: part of the content plan with metadata and links to technical specifications and texts.

• Registered the website in business directories (Yandex.Business and others).
• Implemented crowd marketing.
• Published articles and mentions on third-party platforms, such as Yandex.Zen and blog platforms.

This increased site visits from other resources and boosted the website's trust with search engines (through an increased number of backlinks).

After optimization, the website secured top positions for key queries, which led to a boost in visibility.

Organic traffic grew thanks to new articles and commercial pages. By the middle of the project, we improved the quality of traffic by attracting more motivated users, which led to a rise in conversions.

The number of orders and inquiries from the website increased significantly. Inquiries came, in part, thanks to informational traffic.

Thus, the website MyMoneyArt, migrated to WordPress, technically refined, and comprehensively optimized, began to actively compete in the modern art content sales niche. The main achievement was the stable growth in sales due to effective work with commercial keywords, improving UX, and developing the external backlink profile.